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Monday, November 16, 2009

a culture of objectification


I hope this video makes you angry. Sut Jhally "is one of the world's leading scholars looking at the role played by advertising and popular culture in the processes of social control and identity construction." In this documentary, he takes a very sobering view of how the makers of music videos are in many ways creating a culture of objectification. After watching this documentary (Dreamworlds 3), I was left feeling angry because it helped me to see just how manipulated I had been. The first time I heard this documentary mentioned was in a graduate degree course called "Social and Cultural Exegesis" which was basically about taking a critical look at our current world and attempting to analyze and interpret some of the social and cultural issues and trends. To say the least, it was an eye opening class.
Watching this documentary made me all the more thankful of God's love for me and the reality that I am made in the image of God and that my value comes God and what He says about me and not from what this world says about who I am or who other people are. I hope that this short preview (I do recommend watching the whole documentary) has opened your eyes a bit more to the reality of the way that this world is continually trying to manipulate the way you see yourself and the way you see others. We all have a choice, you can either believe what God says about you or you can believe what the world says about you. You choose.

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